Co-founder Aaron Lectures on Go-to-Market and Customer Love at Chulalongkorn Thinc.

Chulalongkorn University, Bangkok·02 Nov 2026

Building a startup is less about a perfect pitch and more about earning the trust of the first people who believe in you. That idea sat at the center of a guest lecture by Aaron Yip, Co-founder of Issa Compass, for Chulalongkorn University's Thinc. club, where he spoke on entrepreneurship, go-to-market, and how companies like Issa Compass build a community of customer love.

Drawing on the early grind of finding the first customers, from friends and network to walking into stores and outbound outreach, Aaron walked students through what business development looks like in practice for a young company. The through-line was care: listen closely, show up for people, and treat every early customer as the start of a community worth protecting, the same instinct that shapes how Issa Compass serves people navigating visas and life in Thailand.

Issa Compass is grateful to Thinc. for the invitation and for welcoming Aaron into a room of builders already thinking seriously about making an impact. Issa Compass thanks the students for their energy and questions, and looks forward to seeing what they build next.

Co-founder Aaron Lectures on Go-to-Market and Customer Love at Chulalongkorn Thinc. — One room, one screen, shared energy

Students at Chulalongkorn Thinc. watching Aaron Yip present Startup Sales slides on screen during the guest lecture — Go-to-market, live in the room

Thinc. students facing the Next up agenda slide with first contact highlighted during Aaron Yip's guest lecture — First contact, next on the agenda

Projector slide showing early-customer outreach numbers during Aaron Yip's guest lecture for Chulalongkorn Thinc. — Numbers that make the grind real

Monitor showing Aaron Yip's Startup Sales Fundamentals title slide for Chulalongkorn Thinc. — YC playbook on the big screen

Co-founder Aaron Yip with Thinc. students gathered in a hallway after the guest lecture at Chulalongkorn University — Co-founder Aaron Yip with Thinc. students after the talk

Thinc. students collaborating around laptops during the workshop following Aaron Yip's guest lecture — Laptops open, ideas in motion

Students and mentors leaning over MacBooks together during the Chulalongkorn Thinc. session with Issa Compass — Heads together over the build

Thinc. students gathered around a laptop giving peer feedback during the entrepreneurship workshop — Peer feedback in real time

A Thinc. student speaking into a microphone during Q&A at the Chulalongkorn guest lecture — Questions from the floor

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